News

FOR IMMEDIATE RELEASE. Sydney, Australia 2 March 2011

On Tuesday, 8^th March 2011 VIVO Café is throwing open the doors to every woman of Sydney in a bid to return the International Women’s Day celebration to its origins and bring it back to the ordinary woman.

Angela Vithoulkas, CEO of VIVO, multi-award-winning business woman and renowned keynote speaker, feels that this day should be celebrated by every woman and is too important to keep behind closed doors at exclusive corporate breakfasts and lunches.

“A hundred years ago when the proletariat in Russia were fighting for the right to vote, the concept of International Women’s Day was born,” she says. “It wasn’t exclusive, it was women standing up for their right to be considered an important part of society, and I think that element of International Women’s Day has been lost a little over time, especially in the way that it’s honoured.”

“We have certainly come a long way and there are many achievements of notable women to be celebrated, but at the end of the day ordinary women are making a significant contribution to society and that’s what we want to celebrate on the 8^th March at VIVO.”

In-keeping with the relaxed and open theme, there is no set time for this celebration. It is an all-day event that allows participants to join in the fun when their schedule allows them to.

“We’re giving people the option of dropping in whenever they can fit it in, by themselves, with a girlfriend or with a big group. That’s the beauty of this event,” says Angela, “it’s designed to fit in exactly with your plans.”

The ticket price is $10, the total of which will be donated to UN Women (formerly UNIFEM) and participants will receive a free glass of sparkling, be treated to chocolate tastings and have the chance to win an on-the-spot mini manicure, in purple, of course.

The event came about through the collaboration of Angela, Gaye Crispin of Women on Top Business Planning and Champagne Jayne, champagne author, speaker and independent effervescent expert. Over coffee the three women came to the conclusion that there was something missing in the celebration of this day and that, for the centenary year, they needed to create something a little different.

Champagne Jayne will be uncorking some of her own favourite champagne cuvees on the day to share with special guests from the worlds of music, business, magazines and literature, who will dropping in to share in the celebration.

“We have asked several people to join us who we feel embody the spirit of the day, and not just women, says Angela. “After all, without the support of fathers, husbands, partners and, in my case, brothers, the successes we achieve may not be possible.”

The celebrations will begin when VIVO opens its doors for business on Tuesday, 8^th March and will continue on throughout the day.

Event Details:

Wednesday, 8^th March

7.00am – 5.00pm

Entry – $10

Complementary glass of sparkling

Chocolate tastings

All ticket proceeds to UN Women (formerly UNIFEM)

 Guests will have the opportunity to network with like-minded women and personalities from the world of music, business, magazines and literature who will be dropping in at various times of the day.

About VIVO Café

VIVO is located in Sydney’s CBD. Sister and brother business partners, Angela and Con Vithoulkas know, after 26 years in the café industry, that they have created their finest work ever with the winning VIVO formula of sensational coffee, fabulous food and exceptional service.

The winner of 6 awards, including City of Sydney Business Award for Outstanding Café of the Year and Outstanding Business of the Year, VIVO Cafés can attribute their success to the drive and business acumen of Con and Angela, herself the winner of the Telstra New South Wales 2007 Women’s Business Owner and described by Madison Magazine as Australia’s “food guru”. Their continued dedication to providing excellence in coffee, service and food sees them brewing more coffees for Sydneysiders, Monday to Friday, than any other CBD outlet. And they intend to continue conquering the world, one coffee at a time!   

www.vivocafe.com.au

www.angelavithoulkas.com.au  

About Champagne Jayne

‘Champagne Jayne’ (aka Jayne Powell) is a respected Australian independent reviewer and expert in champagne and sparkling wines. Considered a friend to family members of the top champagne houses in France and a great ambassador for champagne internationally, she is a sought-after speaker, writer and champagne special event producer, renowned for her ability to design and deliver scintillating relationship building functions for Australia’s Top 100 companies. CJ’s impressive category knowledge, presented with such infectious exuberance, makes both informative and addictive viewing suitable for any special occasion in public or private life. A passionate champagne evangelist dedicated to helping everyone uncork more passion, performance and pleasure in life, CJ's palette remains a "free agent" unrestricted by any brand sponsorship. More info www.champagnejayne.com

About Gaye Crispin

Gaye Crispin, founder of Women On Top Business Planning, is a business strategist with over 30 years business experience, and is a champion promoter of all women in business. Women On Top Business Planning is dedicated to helping new and struggling business owners develop and implement simple, affordable, proven and successful business strategies and systems to grow both their business and success skills. For more information go to http://www.womenontopbusinessplanning.com/

Media contact

For more information and interviews contact:

Karen Morris

Inscriptions Media

0408 559 400