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Media Release: Newly designed menus and drink offerings boost sales for Sydney cafe
By Ashleigh Clisby
March 1, 2011
By Ashleigh Clisby
March 1, 2011
FOR IMMEDIATE RELEASE
Sydney, Australia 1 March 2011
Vivo Café in Sydney’s CBD has released a new and innovative food and drink menu that has immediately boosted sales and set them apart in a highly competitive market.
With over 300 cafes located in the CBD, Co-owner Angela Vithoulkas recognised the need to create a menu that gave customers something different and would entice them to return again and again.
Since the menus were introduced In January, there has been a 20% increase in sales in what is traditionally a quiet period for the Café. This is a testament to the success of the café’s new food and drink strategy.
“We needed to reinvent ourselves in order to stand our above the rest” says Angela. We’ve created the VIVO brand to be something a little bit different and I felt that our customers were demanding more of us, so we had to deliver.”
Designed to be read like a paper, the menu offers ‘Front page’ news and editorial written by the Café for the reader’s to digest. The menu is also available online as an interactive feature on the VIVO website, so that the café begin the conversation even before they arrive.
“We’ve gone to great lengths to create something that is engaging for customers, adding to their food and drink experience at Vivo”.
The menu offers a large variety of new hot and cold drinks. The Vegetable Virgin Mary, Peanut Butter Shake, Vivo Espresso Martini and the Iced Lemongrass and Ginger Tea are amongst the standouts.
“These new menus have allowed us to attract new customers, engage better with our existing market, boost our profit margin and maintain our reputation as a fresh and original brand in the City”.
To see the new menus and the full range of new food and drink visit: http://www.vivocafe.com.au/page/coffee_menu.html
About VIVO Café
VIVO is located in Sydney’s CBD. Sister and brother business partners, Angela and Con Vithoulkas know, after 26 years in the café industry, that they have created their finest work ever with the winning VIVO formula of sensational coffee, fabulous food and exceptional service. The winner of 6 awards, including City of Sydney Business Award for Outstanding Café of the Year and Outstanding Business of the Year, VIVO Cafés can attribute their success to the drive and business acumen of Con and Angela, herself the winner of the Telstra New South Wales 2007 Women’s Business Owner and described by Madison Magazine as Australia’s “food guru”. Their continued dedication to providing excellence in coffee, service and food sees them brewing more coffees for Sydneysiders, Monday to Friday, than any other CBD outlet. And they intend to continue conquering the world, one coffee at a time!
Media contact
For more information and interviews contact:
Ashleigh Clisby
Inscriptions Media
02 99754975